CASEY-OPOLY was produced to celebrate the 35th Anniversary of Casey’s General Stores. Patrons of this popular convenience store chain were treated to a virtual Casey’s shopping trip, with a light-hearted look at store items and the Casey’s shopping “experience.” The game retailed throughout all of the Company’s locations. Manufacturer coupons were included in the game to promote the items found in the store. Collectively, the coupons provided greater value than the cost of the game. Casey’s General Store enjoyed 100% sell-through of the games.
